Evi's Bakery

Evi’s Bakery comes from the team (and the same street) of Olmstead and Maison Yaki. Given that this shoot focused on breakfast items, I did a little experiment. I’m used to diffusing my life with a soft box, to soften shadows and create a kind of tempered elegance to the food. For this shoot, I used no diffuser and kept the light hard, trying to imitate some harsh morning light. I notice this is a growing trend in food photography and, as a photographer for hire, it feels empowering to demonstrate different styles of photography, with the ability to give a client options.