Giffard

Giffard is a French liquor brand who has been producing non-alcoholic spirits has partnered with distributor had a launch party at La Mercerie to showcase some of their fantastically sober cocktails. As the trend of drinking slowly declines, brands like Giffard have learned how to successfully pivot to provide a similar experience without the the alcohol content.

Chambord

I’ve done some work in the past with Chambord , including their collaboration with The Standard Highline hotel but I was asked to highlight their ambassador program, as well as their push for low ABV cocktails that can be made with Chambord which only has a 16% ABV. Also, (some BTS!), the table top used in most of these images was actually a cutting board!